Stay
Alive Foundation Grant on Youth and HIV/AIDS
The AIDS epidemic is one of the worse in East Africa.
According to Uganda HIV and AIDS Sero-Behavioral Survey
2009, Uganda has a generalized HIV prevalence of 6.4%
amongst adults (15-49 yrs), and 0.7% in children with
a total of 1 million people infected. UNAIDS Statistics
on Uganda indicates that 90,000 to 136,000 young women
and 39,000 to 58,000 young men, aged 14-24 are living
with HIV/AIDS. It is also estimated that young men and
women 15-24 are able to correctly identify ways of preventing
HIV transmission and reject major misconceptions is as
low as 31.9% for women and 38.2% for men.
These
trends are alarming and indicative of the need for effective
forms of communication and interventions to address these
issues. The goal of this project is to inform as many
youth by providing accurate information on HIV prevention,
transmission and treatment services to lower the rate
of infection and improve the lives of those who currently
suffer from this communitive disease.
Through the use of mobile technology through short message
service, we endeavor to provide access to information
and referrals of existing HIV/AIDS services. Youth will
be able to immediately, easily and privately access information
through their cell phones. With a push of a button there
will be several hundred frequently asked questions on
HIV/AIDS available within the system. Questions are texted
in by phone and answers will be sent to the user by text,
along with prompting for addition questions that may not
have been considered, to help provide information. If
more help is needed a counselor from the national hotline
service will be available to talk to.
HIV Main Target Group
The total number of HIV calls received to date by the
national hotline is 11,667, M=10,219, F=1448 of which
7,882 calls are from youths 14-24 years. There are estimated
200 missed calls per day of which only 50 calls can be
managed. With the use of mobile technology the gap can
be closed increasing public awareness of information and
services. We hope to capture these individuals who are
missed in addition to unreached youth through marketing
efforts. The estimates range from 40,000 to 200,000 youth
receiving information on HIV/AIDS prevention, transmission
and treatment.
Marketing efforts will promote the use of this service
through radio, television and published material through
out Uganda. There is little access to HIV/AIDS services
or information in rural areas. Cells phones are the main
source of communication among the public and accessible
to the hard to reach population. Mobile service covers
all of Uganda and English is the second most common language.
With this technology youth can easily be reached and informed.
With limited resources in an underdeveloped country this
is a feasible and practical solution to managing one of
the worst AIDS epidemics in East Africa.
Total
cost of project $11,500.00